Vivenda alongside Lucky Red, a historic Italian film production and distribution company with over 500 titles launched worldwide. This partnership represents a further and important contribution of the maxi outdoor systems in the promotion of the Made in Italy artistic-cultural sector.
The Vivenda maxi ledwalls are increasingly characterized, beside their prestige in the advertising, by their social and urban value; a new and powerful means of communication, capable of embracing millions of contacts, conveying messages with a new and interactive language. Proud to be together with Lucky Red in this ambitious project of resonance and impulse of quality Italian cinema.