Out of Home Advertising

Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.

WHAT WE DO

Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.

Vivenda MODEL

The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.

VIVENDA MODEL

ADVANTAGES OF OUT-OF-HOME AD

 

Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.

 

THE FUTURE OF OUTDOOR AVDERTISING

 

Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.

On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.

Services

Locations and Campaigns

LOCATIONS

Prestigious ad space composed set up on one of the most crowded stretches of the Lungotevere, the Flaminio, which winds in the northern area of the City, approximately between Ponte Milvio and piazza del Popolo, close to piazzale delle Belle Arti and the Parioli area.
LUNGOTEVERE DELLE NAVI 22 – PIAZZALE BELLE ARTI

Prestigious ad space composed set up on one of the most crowded stretches of the Lungotevere, the Flaminio, which winds in the northern area of the City, approximately between Ponte Milvio and piazza del Popolo, close to piazzale delle Belle Arti and the Parioli area.

Extraordinary prestige ad space, set up in the historical and touristic heart of Venice (the city has over 10.5 million annual presences). A few steps from the emblematic piazza San Marco with the homonymous Basilica, the Giardini Reali, the Museo Correr and Calle Larga XXII Marzo, the most prestigious street of the old town, adorned with storefronts of the best brands national and international
VENEZIA SAN MARCO VALLARESSO – HARRY’S BAR

Extraordinary prestige ad space, set up in the historical and touristic heart of Venice (the city has over 10.5 million annual presences). A few steps from the emblematic piazza San Marco with the homonymous Basilica, the Giardini Reali, the Museo Correr and Calle Larga XXII Marzo, the most prestigious street of the old town, adorned with storefronts of the best brands national and international

Spectacular advertising installation set up right in the heart of the port of Capri. The iconic island in the Gulf of Naples, famous for its breathtaking landscapes and crystal-clear sea, is beloved by tourists for its extraordinary blend of natural beauty, history, glamour, and relaxation.
CAPRI MARINA GRANDE – VIA CRISTOFORO COLOMBO

Spectacular advertising installation set up right in the heart of the port of Capri. The iconic island in the Gulf of Naples, famous for its breathtaking landscapes and crystal-clear sea, is beloved by tourists for its extraordinary blend of natural beauty, history, glamour, and relaxation.

232 sqm advertising space in DIFC, at the heart of Dubai’s financial district. Located in a strategic, high-end area with cutting-edge infrastructure and a vibrant cultural scene, it offers unmatched visibility to reach a diverse, upscale audience.
DIFC DUBAI – Back Lit Hoarding

232 sqm advertising space in DIFC, at the heart of Dubai’s financial district. Located in a strategic, high-end area with cutting-edge infrastructure and a vibrant cultural scene, it offers unmatched visibility to reach a diverse, upscale audience.

Large traveling billboards around Rome

  • 2,8 MILLION INHABITANTS
  • 4,3 MILLIONS IN THE METROPOLITAN AREA
  • 25 MILLIONS OF TOURISTS IN 2023, 35 million tourists are expected for the JUBILEE
  • The historic center is the only quadrant with the possibility of planning OOH
  • The decorated open bus is the solution, the only large traveling billboard covering the most important areas of Rome

News

Vivenda supports the cure competition
Vivenda supports the cure competition

Vivenda Group once again supports the Race For The Cure with its own maxi LED walls, an event that has been held in Italy for over 25 years. The Komen Italia Association is the most important organization supporting the fight against breast cancer, and from May 8th to May 11th, they will be at the Circo Massimo with many free health, sports, and wellness initiatives. Our Group is delighted and committed to always supporting important…

In anticipation of the Milan-Cortina 2026 Olympic and Paralympic Games, Cortina d'Ampezzo is launching the “Accendi la tua fiamma” (Light Your Flame ) campaign, which will transform the city with flags, banners, and posters throughout 2025.
“Accendi la tua fiamma” (Light Your Flame): The Collaboration with Vivenda for the 2026 Games

In anticipation of the Milan-Cortina 2026 Olympic and Paralympic Games, Cortina d’Ampezzo is launching the “Accendi la tua fiamma” (Light Your Flame ) campaign, which will transform the city with flags, banners, and posters throughout 2025.

“We are proud to present on our maxi LED walls in Rome the extraordinary work made by Marco Lodola in respect of the animals world.
“Marco Lodola Illuminates the City: The Digital Installation on Vivenda’s LEDs”

“We are proud to present on our maxi LED walls in Rome the extraordinary work made by Marco Lodola in respect of the animals world.

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