Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.
Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.
The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.
Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of ‘skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.
Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.
On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.
In the historical and artistic heart of the capital, the space faces the extraordinary and solemn Pantheon in Piazza della Rotonda (the most visited state museum site in Italy, over 7 million visitors annually). A stone's throw from the government buildings, intellectuals, politicians and freelancers gravitate here. In the evening, young people also arrive to crowd the area's wine bars, cafés and restaurants. A transversal area: Italian and international, culture and entertainment, worldliness and tradition.
Spectacular triple advertising installation set up on the noble Palazzo Muti Bussi in Via d’Aracoeli, on the slopes of the Campidoglio. Situated in the historical Campitelli district, it offers a suggestive view and an exceptional scenery: the Quirinale, the Trajan’s Forum, Palazzo Venezia and the buildings of the Angelicum convent can be admired at a glance. Nearby are some of the city’s landmarks: the Colosseum, the Roman Forum, the Imperial Forum, the Colle Oppio, the…
The park of Villa Borghese occupies a vast area in the heart of the city. The villa contains buildings, sculptures, monuments, and fountains, the work of illustrious Baroque, Neoclassical and Eclectic artists, surrounded by centuries-old trees, ponds and large open spaces, created with great care. A few metres away is Via Puccini, where the area’s car traffic converges.
In the beating heart of the Queen of the Dolomites, the advertising installation faces onto Corso Italia, in the most central and prestigious location of the shopping street par excellence, just a few steps away from the world-famous Cortina bell tower and the Cooperativa (6 floors of exclusive clothing, accessories and objects).
On Sunday 8 May, the highlight of the event took place: the traditional 5-kilometre run and 2-kilometre walk in the heart of Rome.
On 8 July 2022, the eagerly awaited fashion show of Valentino’s autumn-winter 2022-2023 collection was exclusively streamed on Vivenda’s maxi LED wall set up in Piazza di Spagna.
On one of Italy’s most beautiful waterfronts, a destination for tourism and summer nightlife, the statue dedicated to Victor Emmanuel II has returned to its former glory, thanks to the Vivenda-sponsored restoration at no cost to the people of Santa Margherita Ligure.