Out of Home Advertising

Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.

WHAT WE DO

Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.

Vivenda MODEL

The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.

VIVENDA MODEL

ADVANTAGES OF OUT-OF-HOME AD

 

Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.

 

THE FUTURE OF OUTDOOR AVDERTISING

 

Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.

On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.

Services

Locations and Campaigns

LOCATIONS

Almost 137 sqm of advertising area in via Gregorio VII, one of the main arterial road of the city, compulsory in entrance and exit towards the coast (Fregene, Fiumicino also to the airport, ...).
VIA GREGORIO VII 350 – PIAZZA PIO XI

Almost 137 sqm of advertising area in via Gregorio VII, one of the main arterial road of the city, compulsory in entrance and exit towards the coast (Fregene, Fiumicino also to the airport, …).

A delightful advertising space inserted in the glimpse of piazza di Spagna, Trinità dei Monti and the fountain “la Barcaccia”.
PIAZZA DI SPAGNA 90

A delightful advertising space inserted in the glimpse of piazza di Spagna, Trinità dei Monti and the fountain “la Barcaccia”.

Spectacular double adv space of almost 190 sqm. just a few steps from Porta del Popolo, which links up piazzale Flaminio to piazza del Popolo.
VIA ROMAGNOSI – PIAZZA DEL POPOLO – PIAZZALE FLAMINIO

Spectacular double adv space of almost 190 sqm. just a few steps from Porta del Popolo, which links up piazzale Flaminio to piazza del Popolo.

VIA PIAVE – RINASCENTE – CORSO ITALIA
VIA PIAVE – RINASCENTE – CORSO ITALIA

Prestigious ad space set up just a few step on the elegant mall La Rinascente, located in the congested intersection between corso d’Italia and piazza Fiume, right in front of the remains of the just in front of the ruins of the centuries-old Porta Salaria. Around, some of the most beautiful Roman historic houses: Villa Albani, a priceless wealth of artistic and cultural value, and the wonderful estate of Villa Borghese (home of the homonymous…

Large traveling billboards around Rome

  • 2,8 MILLION INHABITANTS
  • 4,3 MILLIONS IN THE METROPOLITAN AREA
  • 25 MILLIONS OF TOURISTS IN 2023, 35 million tourists are expected for the JUBILEE
  • The historic center is the only quadrant with the possibility of planning OOH
  • The decorated open bus is the solution, the only large traveling billboard covering the most important areas of Rome

News

“We are proud to present on our maxi LED walls in Rome the extraordinary work made by Marco Lodola in respect of the animals world.
“Marco Lodola Illuminates the City: The Digital Installation on Vivenda’s LEDs”

“We are proud to present on our maxi LED walls in Rome the extraordinary work made by Marco Lodola in respect of the animals world.

Our Group is delighted and committed to always supporting important issues such as prevention, promoting Komen and the 25th edition of the Race with its own maxi DOOH in Rome.
Vivenda for Susan G. Komen

Our Group is delighted and committed to always supporting important issues such as prevention, promoting Komen and the 25th edition of the Race with its own maxi DOOH in Rome.

Vivenda supports ASFA Puglia
Vivenda supports ASFA Puglia

For 6 years the Vivenda Group has supported ASFA Puglia, an association supporting families with autism https://www.asfapuglia.it/. Again for this year’s holidays, we are donating “Solidarity Panettoni” to our friends, customers and collaborators. A sweet gift to wish everyone a peaceful holiday season and a happy new year!  

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