Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.
WHAT WE DO
Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.
The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.
VIVENDA MODEL
Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of ‘skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.
Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.
On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.
LOCATIONS
Elegant adv billboard upon Via del Tritone a few steps from Piazza Barberini, meant to be the heart of the Roman “dolce vita”, which comes alive in the evening hours due to the several club, restaurants and hotels.
Prestigious adv space of 135 sqm set up in piazza Risorgimento just near the Musei Vaticani, in the most commercial stretch of the Prati district.
In the historical and artistic centre of the capital, the advertising space frames the transit to Campo de ‘Fiori. A few steps from the seats of government, work intellectuals, politicians and professionals. During late night young people crowd the wineries, bars and restaurants in the area.
In the beating heart of the “Queen of the Dolomites”, the ad space overlooks corso Italia, and the famous Cortina bell tower, a few steps the Cooperative (6 loors of clothing, accessories and objects that have always been exclusive).
In anticipation of the Milan-Cortina 2026 Olympic and Paralympic Games, Cortina d’Ampezzo is launching the “Accendi la tua fiamma” (Light Your Flame ) campaign, which will transform the city with flags, banners, and posters throughout 2025.
“We are proud to present on our maxi LED walls in Rome the extraordinary work made by Marco Lodola in respect of the animals world.
Our Group is delighted and committed to always supporting important issues such as prevention, promoting Komen and the 25th edition of the Race with its own maxi DOOH in Rome.
