Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.
Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.
The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.
Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of ‘skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.
Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.
On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.