Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.
WHAT WE DO
Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.
The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.
VIVENDA MODEL
Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of ‘skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.
Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.
On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.
LOCATIONS
Piazza del Popolo is one of the most famous squares in the world. It is where Rome’s three main shopping streets converge: Via del Babuino, Via del Corso, and Via di Ripetta. The large-format installation is located on Santa Maria dei Miracoli, one of the twin churches alongside the Church of the Artists.
Located in the heart of Plaça de Lesseps, in the iconic Gràcia district, the advertising structure installed on the three façades of the building currently undergoing restoration offers a total surface area of over 500 m², ensuring maximum visibility from every side of the square.
In the historical and artistic centre of the capital, the advertising space frames the transit to piazza Navona. A few steps from the seats of government, work intellectuals, politicians and professionals. During late night young people crowd the wineries, bars and restaurants in the area. The area accommodates a cross-section target: Italian and international, culture and entertainment, social life and tradition. Since the beginning of December, for a whole month, the traditional market of the…
Prestigious adv space located in the heart of Parioli district, overlooking the busy Piazzale del Parco della Rimembranza (at the main access to Villa Glori, where Viale Parioli meets the roads coming from Corso Francia and Piazza Euclide).
Rome, June 17, 2026 – Vivenda Group S.p.A. (“Company” or “Vivenda”), a leading player in Out Of Home and Digital Out Of Home Advertising (“OOH” and “DOOH”) and the parent company of the Vivenda Group, which operates through a unique business model based on the execution of restoration projects entirely funded by revenues generated from OOH advertising (so-called “zero-cost sponsored restorations”), announces that, effective July 1, 2026, it will directly and independently manage the commercialization…
Vivenda’s digital circuits are at the heart of a one-of-a-kind institutional communication project. The Dicastery for Communication of the Holy See has launched a partnership with Selfiestreet to broadcast official Vatican images and content on the large digital screens located in some of the most iconic spots in Rome and Milan — screens owned by Vivenda, now at the centre of a new high-impact urban communication experience. The initiative, launched on 17 May, brings Vatican…
Dubai – Publish Media Group has announced an exclusive strategic partnership with Vivenda, one of Europe’s leading companies specializing in out-of-home (OOH) advertising, with the aim of expanding both brands’ presence across premium markets in the United Arab Emirates, Italy, and Spain.
