Since 2006 Vivenda has been an advertising agency present in the most striking locations in the centre of Rome, in the most fashionable districts of Milan and in important Italian and European cities.
WHAT WE DO
Vivenda takes care of the entire chain necessary for the advertising installation: from the paperwork for obtaining authorisations, through to the production, printing and assembly of the out-of-home advertising and the creation of professional multimedia materials that companies can use to promote their installations.
The Vivenda model is unique and virtuous: Vivenda’s giant billboard advertising spaces contribute to the preservation of the country’s artistic and cultural heritage because they economically support the restoration of valuable buildings.
VIVENDA MODEL
Out-of-home advertising is the only type of advertising that really exists, that makes corporate activities real: the large size of the billboards, the emotional impact of the advertisements, the urban, artistic and cultural setting and the impossibility of ‘skipping’ allow companies that decide to invest in OOH to have an important return in terms of visibility and reputation.
Outdoor advertising is a constantly evolving world that has accelerated rapidly thanks to the increasing use of digital technologies. This is why Vivenda combines the experience it has gained over the years with a research- and innovation-oriented approach, which today takes the form of the provision of maxi LED billboards alongside traditional billboards.
On these systems, immersive advertising messages with a strong visual and emotional impact can be conveyed easily, quickly and with a reduction in production costs associated with printing and billposting.
LOCATIONS
In the historical and artistic centre of the capital, the advertising space frames the transit to piazza Navona. A few steps from the seats of government, work intellectuals, politicians and professionals. During late night young people crowd the wineries, bars and restaurants in the area. The area accommodates a cross-section target: Italian and international, culture and entertainment, social life and tradition. Since the beginning of December, for a whole month, the traditional market of the…
Prestigious adv space located in the heart of Parioli district, overlooking the busy Piazzale del Parco della Rimembranza (at the main access to Villa Glori, where Viale Parioli meets the roads coming from Corso Francia and Piazza Euclide).
Prestigious and visually very impactful installation in front of the very busy traffic along the Trastevere of Farnesina, a fixed route to reach the Trastevere area, Piazza Trilussa, Porta Portese, Testaccio and the Ostiense area, the hot spots of Rome night life.
In the beating heart of the “Queen of the Dolomites”, the ad space overlooks the Faloria bridge, right at the entrance of the town. Nearby are the famous bell tower of Cortina and the Cooperativa (6 floors of clothing, accessories and objects that have always been exclusive)
Vivenda’s digital circuits are at the heart of a one-of-a-kind institutional communication project. The Dicastery for Communication of the Holy See has launched a partnership with Selfiestreet to broadcast official Vatican images and content on the large digital screens located in some of the most iconic spots in Rome and Milan — screens owned by Vivenda, now at the centre of a new high-impact urban communication experience. The initiative, launched on 17 May, brings Vatican…
Dubai – Publish Media Group has announced an exclusive strategic partnership with Vivenda, one of Europe’s leading companies specializing in out-of-home (OOH) advertising, with the aim of expanding both brands’ presence across premium markets in the United Arab Emirates, Italy, and Spain.
Vivenda Group once again supports the Race For The Cure with its own maxi LED walls, an event that has been held in Italy for over 25 years. The Komen Italia Association is the most important organization supporting the fight against breast cancer, and from May 8th to May 11th, they will be at the Circo Massimo with many free health, sports, and wellness initiatives. Our Group is delighted and committed to always supporting important…
