In the full glimpse of the Colosseum, of the Roman Forum and of Colle Oppio: the advertising space is located right in via San Giovanni in Laterano (the arterial road that connects the Colosseum to piazza San Giovanni in Laterano) and it is also visible from the parallel and congested via Labicana. By the area, in addition to the numerous offices and agencies that further enliven the city traffic, the presence of tourists from around the world is perpetual. Evening life keeps going by bars, restaurants and places for entertainment until late at night.