Advertising space in the heart of Rome, next to the Scalinata di Trinità dei Monti (Spanish Steps) on the world-famous Piazza di Spagna, opposite Via Condotti and Via Borgognona, one of the capital’s most exclusive and busy streets. Here, in fact, there is a constant coming and going of tourists who come to admire the architectural beauties and shop windows of the centre of Rome, but also of professionals working in government buildings, studios, and embassies.