A site of over 120 sqm with a great visibility set up on a large widening on corso Vittorio Emanuele II – the road which, with a huge night and day pedestrian and automotive flow, runs through the heart of the historic centre, dividing piazza Campo de ‘ Fiori by piazza Navona, connecting the Lungotevere to largo Argentina. The adv space is frontal and angular, also by the traffic from via degli Acciaioli, the only way of access from the Lungotevere. The area is constantly congested, in the maze of hallyways between via Giulia and via del Banco di Santo Spirito, close to Castel Sant’Angelo and S.Pietro, between Ponte Vittorio Emanuele II and Ponte Principe Amedeo d’Aosta, which channels the traffic of the Gianicolo subway motor tunnel and Castel Sant’Angelo to downtown. All around businesses, professional offices, embassies, offices of political parties and the most lively nightlife of the Capital.