The advertising space is right in the heart of the ”dolce vita” of Rome, as piazza Barberini originates just off via Vittorio Veneto and during the evenings it comes alive because of the many clubs, restaurants, hotels. The traffic flow towards the center is necessarily conveyed in piazza Barberini by via Vittorio Veneto, via Sistina and via del Tritone, making it a crucial point. In daytime is the preferred hectic destination for business: just a few meters away you can find Ministries, Embassies, all the airlines companies, Banks, main offices including private ones are located in the surrounding area.