Vivenda’s digital circuits are at the heart of a one-of-a-kind institutional communication project. The Dicastery for Communication of the Holy See has launched a partnership with Selfiestreet to broadcast official Vatican images and content on the large digital screens located in some of the most iconic spots in Rome and Milan — screens owned by Vivenda, now at the centre of a new high-impact urban communication experience.
The initiative, launched on 17 May, brings Vatican content directly into city spaces, creating an immediate dialogue with citizens, tourists and faithful through innovative, high-visibility digital tools. A choice that confirms the strategic value of the Vivenda network and the ability of its screens to host institutional content of international significance.
The screens involved in the project become true connection points between communication, territory and community, helping to redefine the role of digital out-of-home as a platform that goes beyond advertising to serve cultural and informational purposes as well.
The programming will run daily, and the project is set to expand over the coming months with the progressive involvement of additional screens across the national network — a development that further strengthens Vivenda’s position as a reference infrastructure for urban digital communication in Italy.