A prestigious advertising structure set up on Lungotevere Arnaldo da Brescia, just a few steps from Piazzale Flaminio.
This location is a major convergence point for both public transport stations (urban, suburban, and metro), as well as the heavy traffic of Lungotevere and Muro Torto Porta Pinciana, which is congested at all hours. It runs along the perimeter of the ancient Aurelian Walls, up to Via Veneto and Porta Pia, and serves as the only vehicular connection between the northern part of the city (the Prati, Parioli, and Flaminio neighborhoods) and the entire eastern area, including Via Nomentana and Viale Regina Margherita. All around, for both locals and tourists, there is a wide array of high-end commercial activities, professional offices, historical and artistic attractions, hotels, bars, and restaurants.
