In the historical and artistic centre of the capital, the advertising space frames the transit to Campo de ‘Fiori. A few steps from the seats of government, work intellectuals, politicians and professionals. During late night young people crowd the wineries, bars and restaurants in the area. The area accommodates a cross-section target: Italian and international, culture and entertainment, social life and tradition. Since the beginning of December, for a whole month, the traditional market of the Epiphany, now famous custom, attracts thousands of visitors daily.