Piazza del Popolo is one of the most famous squares in the world. It is where Rome’s three main shopping streets converge: Via del Babuino, Via del Corso, and Via di Ripetta. The large-format installation is located on Santa Maria dei Miracoli, one of the twin churches alongside the Church of the Artists. This is a strategic, high-impact location, especially for the significant pedestrian traffic crossing the expansive pedestrian area of approximately 16,000 square meters. The area, long regarded as a symbol of Roman identity, is rich in cultural landmarks whose charm helps generate a constant flow of tourists. The installation is also visible from Piazzale Flaminio, a major transit hub where thousands of people arrive daily by bus, metro, tram, and regional trains connecting Rome with its surrounding areas. Furthermore, Piazza del Popolo regularly hosts major public events, with a capacity to accommodate up to 65,000 people.
