Spectacular ad space above Palazzo Massimo alle Terme, the building that houses the most important section of the Roman National Museum, mainly dedicated to works from ancient Rome. Located in the historic Castro Pretorio discrict, in piazza dei Cinquecento, it’s adjacent to Termini Station (the largest in Italy and the fifth largest in Europe), where there are 480,000 daily transits (data certified by Grandi Stazioni). A few steps the congested via Cavour, the only link that connects the station to the Fori Imperiali, also nearby the very commercial via Nazionale, the Teatro dell’Opera and the Palazzo del Viminale. The area is one of the busiet until late at night for tourists and residents, with a myriad of hotels, restaurants, trattorias, craft and small shops.
