Prestigious ad space set up on one of the most crowded stretches of the Lungotevere, the Flaminio, which winds in the northern area of the City, approximately between Ponte Milvio and piazza del Popolo, close to piazzale delle Belle Arti and the Parioli area. Around, some symbolic places of the City, such as Valle Giulia with its contemporary history and its precious ancient museums, the Teatro Olimpico, the Auditorium Parco della Musica, the MAXXI – Museo Nazionale delle Arti of the XXI century , and finally the Circoli Lazio and Roma with the great tradition of rowing in the Capital. Countless contacts throughout the day thanks to the presence of offices, professional firms, shops, hotels, bars and restaurants, neighborhood schools and local markets.