This is one of the most highly-frequented stretches of Lungotevere during the whole day, to the north direction and parallel to corso Vittorio Emanuele, then nearby Campo de’ Fiori and Piazza Navona. The route is marked by a traffic light right next to the Basilic a and the advertising space of 200 sqm has been installed on a transversal surface to the road allowin g highly visibility.