In anticipation of the Milan-Cortina 2026 Olympic and Paralympic Games, Cortina d’Ampezzo is launching the “Accendi la tua fiamma” (Light Your Flame ) campaign, which will transform the city with flags, banners, and posters throughout 2025. This project, part of the “Look of the City of the Games,” aims to actively engage residents and tourists, fostering an atmosphere of enthusiasm and participation.
The central message of the campaign celebrates Olympic values such as Tradition, Pride, Energy, and Participation while highlighting the beauty of the Dolomites and Cortina’s deep connection to sports.
A key element of the initiative is the collaboration with Vivenda Group S.p.A., which has made a large maxi billboard in Rome possible, symbolizing the bond between the capital and Cortina. Thanks to this partnership, the ‘Light Your Flame’ campaign is expanding, bringing together various Italian entities and helping to promote the 2026 Games across the country.